Pay Per Click Make Money
pay per click Make Money
Make Money With Pay Per Click (PPC) Program Adwords Affiliate #4
If you have an advertising budget, you should definitely consider Facebook Pay-Per-Click Ads as a powerful marketing strategy. Facebook is one of the most popular social media sites, especially with people over 20 years old. The site has grown exponentially in popularity with tens of millions of users on the site at any given moment.
At the heart of Facebook is the personal profile. People enter information about themselves, as well as what interests them. This gives their Facebook friends great insight into the person and allows the Facebook user to really express who they are and what they like and do not like.
People on Facebook join groups that interest them, become fans of pages that interest them, etc. All of this builds their profile. It also is an advertiser’s jackpot. Facebook, more than any other medium allows you to pinpoint who sees your ads.
1) Specificity of Target Market
Google, Yahoo and the other search engines do not let you pinpoint who sees your ad, beyond just a geographic designation. You can’t limit your ad to a gender, age group, people with a specific interest, etc. This is where Facebook excels.
You can specifically target who sees your ad base on criteria including:
- Age
- Education level
- Gender
- Interests (based on keywords, groups joined, etc)
- Location
- Marital Status
- And more
This specificity means your ads will have a much greater likelihood of being seen by someone who would be interested in them. When working with a budget, and all of us are, knowing you can get this level of specificity is priceless.
2) Know Your Market
Your ability to have great specificity with who can see your ads means you should also take the time to really know who your target market is. You may have multiple of them. This means you will likely have multiple ad campaigns. Target each campaign to a specific market.
When identifying your target market get as specific as you can. It is perfectly acceptable to have more than one target market. The ads, images and words you choose for your ads may differ from market to market that is why you must have real insight into each target market.
Once you have a list of your target markets you want to create your ads in Facebook. Make sure each ad is specific to the target market profile you identified. The key is to make the ad seem as is if it were written specifically for that person.
For example, if one of your target markets is mothers, you may break that down into smaller target markets so you can personalize the ads more. Here are some sample ways to break-down a market like mothers:
- Baseball moms
- Girl Scout troop leaders
- Hockey moms
- Members of MADD
- Soccer moms
You get the point. By breaking down the target market, you can now create ads specifically to them. Make a soccer reference, baseball reference, hockey reference, etc. The more personal the ad is to the person viewing it, the greater chance it has to have impact.
It may take more time to set up these ads, but it is time very well spent. Facebook Pay-Per-Click are definitely the “best of the bunch”!
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How to increase adsense pay per click?
What affects on how much money I get per click? I know it’s something about keywords, but which keywords are most effective? And is it true that english adds make more money than other?
Making maximum possible money with AdSense depends on three factors:
- Maximizing your CTR (Click through rate)
- Maximizing the targeted traffic
- Maximizing the pay per each click.
The techniques you follow to maximize your CTR can not only increase the user responsiveness but also increases the targeted traffic.
Let’s see what Google AdSense Engineers has to say about AdSense CTR:
“Due to the dynamic nature of Google AdSense, fluctuations in your revenue will occur. Your earnings will depend on a number of factors, including the types of ads being served to your pages, the cost per click or cost per impression of these ads, and your users’ click through selections. Regarding ad placement – the best ad format varies from page to page. We’ve observed that, in general, wider ads perform better because of their reader-friendly format. We strongly recommend putting your users first when deciding on ad placement. Think about their behavior on different pages, and what will be most useful and visible to them. You’ll find that the most optimal ad position isn’t always what you expect on certain pages.”
What should you do to increase AdSense CTR?
Webmasters have very diverse views on how to increase CTR. It largely depends upon the the quality of its content, keywords you are targeting, design and layout of your website, placement of AdSense ads, page optimization and various other factors. Generally, AdSense blocks wrapped between the quality content works the best. For the websites having poor quality content, placing the Ads before the start of the content works best.
*Quality Comtent: If you develop a poor quality content website, even if you have high CTR and clicks, you will be getting low priced ads and also nobody will like to add your url to their favorites. But if you have quality content, that keeps the visitors glued, even if you get a little low CTR (not that you will), but you will be getting high priced ads and regular visitors, too. So the bottom is concentrate on providing quality content that provides value to your visitors. For AdSense, quality content is the king.
*Proper Ad Positioning: Proper positioning of ads on your website has direct impact on your CTR. Change the location of the ads and watch changes in your CTR regularly. Try to locate the area of the page where the focus of the visitor can be. Generally, AdSense ads near the quality content or other crucial areas like navigation bar tend to perform better. But it really depends upon the keywords you are targeting, and the traffic you have.
* Right Ad Formats: As the Google engineers say, more user friendly ads, more widespread tend to do better than towers and others. But you have to decide what work best for you based on your site layout, design etc.
* Right Ad Colors: The colors you use for your AdSense Ad Units also affects the CTR. As a rule you have to use those color that will make the Ads look like an integral part of your content. Blend in colors are often recommended. For more information see our article “How to Optimize AdSense Ad Colors”
Tweak and Experiment
Experiment and experiment a lot, till you are satisfied with the tweaks you have done to achieve highest CTR. Track your page performance by making channels of ads in your AdSense Control Panel and experiment till you are satisfied with your CTR. Though, each such experiment will make you loose money for a day or two, as Google may take time to adjust with new changes, but it will be beneficial in long run.